Foundations
Fresh grads breaking into marketing. Business owners who want to understand what their team or agency is actually doing. Career switchers.
You'll understand how digital marketing and paid ads really work, and run, brief, or manage campaigns with confidence.
- The digital landscape and the funnel: where money is made
- How paid ads work: Meta, TikTok, Google, Snap
- The money language: CAC, ROAS, CTR, CPM, AOV
- Offer, audience and message: why people buy
- Content and creative basics, plus your first AI tools
- Your first campaign, guided end to end
- Reading results and managing a team without getting fooled
- Direct personal WhatsApp access
- Weekly 30-min update calls for 1 month after